In part one, we had a quick look at Apple Music and what it has to offer in the region. Today, we take look at the region's first legal online streaming service launched back in 2012: Anghami. We had the opportunity to chat with Mr. Elie Habib – Co-founder of Anghami – to discuss Apple Music and the future of Anghami.
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Who is Anghami?
Anghami is the first legal streaming service in the Middle East, based out of Lebanon & UAE, positioning itself as the Spotify of the region and has since captured a huge market share, especially in Arabic music. Anghami has over 13 million users, over 9 million international tracks, and exclusive Arabic content through partnerships with Rotana – the local label that holds over 40% of the Arabic music catalogue with exclusivity in key territories such as Saudi Arabia, UAE, Lebanon – and other labels. The company also has exclusive Arabic content through a partnership with MBC, covering access to talent shows' music such as Arab Idol, X Factor, and The Voice.
The app is available on pretty much all platforms from iOS, to Android, Windows Phone and Blackberry, which gives them a competitive edge over Apple Music's limitation to iOS (Android coming soon) and iTunes on Mac and PC. Anghami has recently launched their beta web player as well.
We sat down with Mr. Elie Habib and had an interesting Q&A session about the future of the company, here's what he had to say.
Do you see Apple music a threat?
Apple Music is a validation that streaming is the way forward, and that the path that Anghami chose 2 years and 1/2 ago is the right one for the fans, for the artists – and for us as a company. We respect Apple as a brand, and look forward to the competition and the innovation that the entry of Apple will do to the scene. We believe we have experience in the region, listening to the users' concerns in the region, to the local music scene in the region, to the artists in the region, and we can do more for the ecosystem than Apple or any other foreign player. However, we are quite sure that Apple will grow the market and it's healthy to have competition to eliminate piracy and to promote legal usage of artists content.
Are you concerned that customers will switch?
Customers will evaluate any service, some might switch, that's a fact. But the remarkable thing is that the pie is growing for everyone. People will understand streaming logic even more, be able to compare services, and realize who's better at the end. We are confident with all our future plans that we will bring forward an amazing music experience to our listeners at par, and hopefully, you never know, better.
Apple is addressing only users that are willing to pay on Apple devices, while Anghami addresses all users, whether they are not willing to pay, willing to pay without credit card, or with an Android device. Musically speaking, Anghami's local music library is extremely superior to Apple's one, while the international library is very much comparable – since we both play by the label regional rules. It is important to whatever advantage Apple has on its home devices is offset by the fact that 79% of the market is Android devices. But we are quite sure that Anghami will keep growing double digits across the board iOS & Android.
Are you planning a different pricing structure?
We have many price points :
- $0 FREE as long as you want (without downloads and offline)
- $0.99 1 month plan (only 20 downloads at any time)
- $4.99 1 month plan (unlimited downloads/offline for 1 account)
- $24.99 6 months plan (unlimited downloads/offline for 1 account)
- $50 12 months plan (unlimited downloads/offline for 1 account)
- New – to be launched by Monday 13 July: $60 12 months (+3 free months) friends plan (for up to 3 users)
We offer a 1 month FREE trial on top of most plans – except the friends plan which gets 3 months FREE trial. We also have special offers with several mobile operators in the region offering much more to users.
What's Anghami's competitive edge over Apple Music?
Content
Exclusive Arabic content through partnership with Rotana – the local label that holds over 40% of the Arabic music catalogue, with exclusivity in key territories such as Saudi Arabia, UAE, Lebanon. Exclusive pre-releases rights over majority of Rotana upcoming releases. Exclusive Arabic content through partnership with MBC covering access to talent shows music such as Arab Idol, X Factor, and The Voice.
Value for Money
Anghami is available always for FREE and offers extra features such as offline and ad-free for users who choose to upgrade to Anghami Plus through credit card or gift cards. Anghami has also partnered with more than 12 telcos (and more coming up) offering zero-rated data or free data packages to users who opt for Anghami Plus via telcos. Anghami has paid plans starting at just $0.99 (enabling 20 downloads).
Curation
Anghami's curated playlists are targeted to every country across MENA with local taste, as well as focus on differences in the Arabic music. Anghami also includes a rich variety of non-mainstream music tailored to core music fans starting with Chill-out, Jazz, Indie, Urban and Electronic House to name a few all worked out with a team of DJs across the Middle East.
User Experience
Anghami user experience was created with simplicity in mind while catering for all music fans. The app is available on all mobile platforms iOS, Android (70% of our userbase), Windows, Blackberry – as well as Apple watch & Chromecast. Anghami is available on the web and launching on Android Wear and Sonos in July 2015.
Data
Our audio engine is adapted to the bandwidth in the region, Anghami guarantees that you listen to high quality music while making sure you use much less data than any other competing service.
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Social
Anghami is inherently more social than other competing services and it will get even more by the end of the year. We believe a majority of users in the Middle East are interested in this particular topic and we will be releasing many functionalities to address this.
What's next for Anghami?
I can't talk about everything we're working on, but we believe that the music player is ripe for a revamp and we're working on it. Anghami is growing into an entertainment company with music at its core, focusing at connecting fans with the artists they love. We are launching many new functionalities, while making sure the user experience remains simple while exceeding user expectations. We are adding more ways for people to connect to others that listen to similar music, adding twitter & Instagram integration with artists profiles, and more radio laid-back listening coupled with a UI upgrade. Moreover, Anghami will be launching exclusive music video clips by October 2015.
Here's a sneak peek at the new UI:
And here you have it. The music landscape is ever changing and streaming is finally picking up in the Middle East. It will be interesting to see ow the competition plays out. Let us know what you think in the comments.
Check out our full review of Anghami here.
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